"Viral marketing and viral advertising are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of virus or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet.[1] Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.
The goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their social networking." (Source - Wikipedia - "http://en.wikipedia.org/wiki/Viral_marketing")
In a nutshell, viral marketing really is creating something thats "awesome" enough to get a ton of people talking.... and fast. Something that spreads, like a virus, through social networks of all sorts... through emails chains... and from word of mouth.... to everyone. It can range from a simple tweet.... to a series of images.... to a video.... to a widget.... to a website. It's an effect of the new "social" generation we live in that takes advertising to a whole new level.
Subscience can assist you with your viral needs. Whether you need a companion viral site to an event or film, or a youtube video just waiting to be shared with the world... we have the ability.
Check out some of our recent work-
A great example of a "viral" site can be seen at the OUTBREAK TOUR OFFICIAL WEBSITE
Also, visit our blog! we constantly do new and exciting viral work and shwcase it primarily here: SUBSCIENCE STUDIOS BLOG
